hutshub launched as the first Ukrainian platform for booking cabins in nature, but the market kept reading it as just another listing site. At ddd agency, we took on the challenge of changing that perception on two fronts at once: cabin owners who weren't ready for commission or transparent payments, and travelers who needed a reason to trust a product still finding its footing.
omnichannel strategy for hutshub
CLIENT
ddd agency x hutshub
SECTOR
Travel Tech Startup
SCOPE
Strategy, Go-to-Market, Content Curation, Omni-Channel Campaign
The team built the campaign around one idea: Own to Own, For Your Own. Not an inspector auditing cabins, but a partner built by and for its own community. That positioning had to hold across every channel we ran — PR, influencer, sound, social — so two very different audiences heard one brand, not two.
100+ EARLY ADOPTERS
BEFORE CAMPAIGN LAUNCH
Over five months, the strategy took hutshub from 100 early-adopter owners in beta to 500+ accredited owners on a fully automated platform. The campaign delivered 360% Instagram community growth, 4.8M content views, 2.5M organic media reach across 70 publications, and 5.5M Google impressions.
01
Owner acquisition strategy for early-adopter onboarding
02
CustDev, ICP, value propositions, positioning and messaging framework
03
Omnichannel campaign spanning PR, paid media, influencer, sound design, and social
04
Go-to-market plan supporting exit from beta to automated payments
